Jack set to front new campaign

sp91094 Bolsover Boy's M & S Modelling Contract. Jack Griffiths.
sp91094 Bolsover Boy's M & S Modelling Contract. Jack Griffiths.

A DERBYSHIRE lad is on top of the world after he was chosen to star in a retail giant’s up-and-coming campaign.

Twelve-year-old Jack Griffiths, from Bolsover, is to be one of four new faces to appear in Marks and Spencer’s autumn and winter kidswear campaign after he won a contest.

Launched by the leading high street retailer and called Do Your Thing, the competition was designed to celebrate children’s passions, talents and individuality.

Entrants had to record a video showing off their talents, then upload it to the department store’s website.

Jack was selected for his fantastic mix of martial arts and gymnastics skills performed to music.

His dad, Peter, said: “Everyone is so proud of Jack. We can’t wait to see him as one of the faces of the campaign.”

There were nearly 600 entries to the competition, judged by Alex Kelly, of Marks and Spencer, and famed photographer Rankin.

Karl Doyle, Marks and Spencer’s director of kids-wear, said: “We were delighted with the fantastic response to the competition.

“We were extremely impressed with the mixture of talents and passions of all the children who entered.”

Other winners include Sean Turner, seven, for his passion and skill on the violin, Danielle Harrison, 11, for her exquisite ice skating performance and Ella Greensmith, seven, for her fantastic artwork.