A new billboard campaign to attract tourists to visit the Peak District’s iconic landmarks has been launched in two of the country’s biggest cities.
The ‘Go Peaks’ campaign will see more than 120 giant billboards showcasing five iconic impressions of the Peak District greet commuters as they arrive in Manchester and Birmingham.
The images – including Chatsworth House and a stunning Peak District view from a tent – will go up around Manchester and Birmingham’s city centres, train stations and main commuter routes.
The campaign by Visit Peak District and Derbyshire aims to inspire people in major cities around the Peak District to visit the destination and to increase the tourism industry’s contribution to the local economy by five per cent.
Currently only five per cent of people in Manchester and three per cent in Birmingham choose the Peak District as a destination.
David James, chief executive of Visit Peak District and Derbyshire, the area’s official tourist board, said: “We are aiming to inspire people living and working in Manchester and Birmingham to travel just a short distance to the Peak District and enjoy all it has to offer.
“Time is never more precious to people than it is today – and with the Peak District less than an hour’s travel time for more than 16 million people, it’s the holiday and short break destination of a potentially enormous market.
“Our focus is firmly on promoting the Peak District as a fantastic place to visit and stay, as well as creating real jobs and real benefits for the economy and local businesses along the way,” he added.
The drive is being funded by the Government’s Regional Growth Fund as part of a campaign called Growing Tourism Locally, led by the national tourist board VisitEngland.
For more information about the campaign, visit www.gopeaks.com.