Auto Windscreens, which has its head office in Chesterfield - is to be bought by German holding company ARQUES Industries AG.
It will be first UK acquisition for ARQUES, which specialises in the restructing and development of companies.
Aviva purchased the business in 2005 as part of its acquisition of RAC.
The sale process should be completed by the end of December subject to regulatory approvals.
The existing senior leadership team will continue to lead the business.
Auto Windscreens employs nearly 1800 people throughout its UK-wide operation, which encompasses 98 fitting centres and more than 600 mobile fitting units.
The company also solely owns a windscreen manufacturing division and a contact centre, both of which are based at Auto Windscreens' head office in Chesterfield, Derbyshire.
Commenting on the sale of Auto Windscreens, Managing Director Abu-Haris Shafi said: "My message to all customers and colleagues is that it is very much business as usual.
"Exciting times are ahead for Auto Windscreens and I am delighted that ARQUES will be working with us to achieve our vision of being the leading automotive glazing services provider."