Schools are increasingly taking control of the design, production and distribution of their uniforms according to leading school uniform manufacturer School Colours.
“Cost is, of course, one factor but there are other issues which parents, children and teachers are increasingly taking into account including style, substance and sustainability,” said the head of School Colours Mark Southcott.
“Giving children a feeling of belonging to a community is one of the most obvious advantages of a unique, well designed uniform.
“Others include getting the children involved in the design, making moves towards a more sustainable uniform and then cutting out the middleman so that schools can take control of distribution, thus reducing costs,” added Mr Southcott.
A Which? Survey recently suggested that although parents can buy many school uniform items of varied quality from supermarkets, some items still had to be bought from a local specialist shop.
“This certainly isn’t the case in many schools where the specialist shop with a high mark- up has been eliminated and parents play a role in ensuring that their children look smart and are proud to belong to their school.
“After designing their own uniform it is often ordered, delivered and fitted directly at the school,” Mr Southcott said.
He acknowledged that being able to buy some garments from supermarkets helped parents keep costs down but felt that items unique to a particular school, including well designed sports wear acknowledging both sexes, were a solid investment.
The school uniform market has had to adapt in recent months to huge changes in the way schools are governed and organised. School Colours has been helping many new style academies that have left the control of the LEA and some new ‘free’ schools.
For more information and School Colours visit the www.schoolcolours.co.uk website.