FORMER bosses of a mobility aids firm have admitted using aggressive and unfair sales tactics on elderly residents.
At Derby Crown Court Rodney Stone, 63, of Bamford Avenue, North Wingfield, pleaded guilty to 15 charges of using unfair or aggressive commercial practices, while Geoffrey Moore, 48, of Nethermoor Road, Wingerworth, Chesterfield admitted nine of the same charges.
Derbyshire County council’s trading standards team had received 37 complaints about Chesterfield-based REO Marketing, between February and October 2010, relating to the sale of scooters, stair lifts, beds, and wheelchairs - not only in Derbyshire, but as far afield as Plymouth, Cambridge and Wigan.
Stone was director of the company and Moore was sales manager.
Kevin Parkinson, Derbyshire County Council cabinet Member for Regeneration, said: “This has been a long and complex investigation for our trading standards team and we are delighted to bring these men to justice.
“They caused fear and worry to many vulnerable members of society by their illegal sales tactics and drive for profit.
“This case sends out a clear message that bullying our elderly residents in their own homes will not be tolerated and we will take the toughest possible action.”
The men are due to reappear at Derby Crown Court on September 13 for sentencing.