TWO DESTINATION Chesterfield Champions have come up with plans for town promotional hoardings on prominent developments throughout Chesterfield to raise awareness of forthcoming schemes.
Marketing group Destination Chesterfield, which includes local authority and business partners, has commissioned the hoardings and the initial work has been awarded to design company FWD Motion, base at Renishaw Hall, and manufacturing partner Banner Box, of Staveley.
David Whiteley, Director of FWD, said: “Our brief was to brighten up a number of rather un-sightly areas and inform people living and visiting Chesterfield about the changes planned for the town.”
The first installation was at the site of the proposed Phase 3 development of Ravenside Retail Park, opposite the main police station on Markham Rd, and further installations were created for hoardings at Chesterfield College and the new Shorts Solicitors development on Saltergate.
However, the single biggest installation of its kind ever completed by Banner Box, will be for the Market Hall re-development in the town centre.
This multi-million pound flagship re-development is at the heart of the plans to make Chesterfield’s 800 year old market up-to date and fit for the 21st century customer.
Mr Whiteley added: “Thousands visit Chesterfield market every week and the first priority was to make sure we made an un-sightly construction site look more pleasant.”
The most recent phase saw a final hoarding being created at the former site of Chesterfield FC on Saltergate. This 10 Acre site is being re-developed by Barratt Homes into housing.
Banner Box’s Paul Noble said: “We were delighted to be asked to participate in the creation of these grand format pieces of work.”