New partnership to encourage tourism

A strategic partnership between the University of Derby Buxton and the area’s official tourist board, Visit Peak District and Derbyshire, is set to boost tourism in the area.

Through the partnership, the University of Derby Buxton’s Tourism degree programmes have been endorsed by Visit Peak District, as has its three year LEADER project, Extending the Season, which aims to increase tourism through raising awareness of the fantastic food and drink produced across the Peak District and Derbyshire.

Dr Peter Dewhurst, Strategic Director of the University of Derby Buxton, said: “This partnership with one of the UK’s top tourist boards is fantastic for our students, especially those studying on our Tourism Management programmes.

“Through these formalised links with Visit Peak District and Derbyshire our students will have even more opportunities to take on real-world learning projects that will have a tangible impact on tourism in the Peak District.”

David James, Chief Executive of Visit Peak District and Derbyshire, who will become a member of the University’s Industry Advisory Panel as part of this partnership, added: “We are delighted to support this new strategic partnership between ourselves and the University of Derby.

“The University excels in areas such as tourism, hospitality, events management and outdoor pursuits – all clearly reflected in much of our work as the area’s official tourist board – so it makes excellent sense to collaborate in every way we can.

“We look forward to a long and successful working relationship that will bring benefits to both organisations, as well as helping to cement our reputation as one of the UK’s top tourism destinations.”

The University’s influence on tourism in the area was further boosted recently when Dr Peter Dewhurst was appointed as a Director of Vision Buxton, a membership organisation which brings together local businesses, community groups and individuals who are all passionate about making Buxton an even better place to live work and play.

l For more information on the University of Derby Buxton, visit www.derby.ac.uk/udb.