Keeping YOUR pound in play in Chesterfield #summeroflove

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Summer has finally arrived, the nights are getting longer, the sun is shining and the UK economy is showing the first signs of recovery.

And the Derbyshire Times is urging businesses across the county to make hay while the sun shines – on all fronts!

To mark the arrival of summer and better economic times your DT has launched a red-hot campaign to boost business across Chesterfield and beyond.

Our Summer of Love campaign is urging Derbyshire Times readers to help the local economy by spending their money locally, visiting our local tourist attractions and eating out at local pubs and restaurants.

We want to help businesses on our doorsteps kick-start their summer by helping them to find new customers.

Already we have launched our Shop Local initiative, which encourages the people who live in and around Derbyshire’s myriad communities to spend their cash on their local high street, and support local entrepreneurs by putting their money back into the local community.

Almost EVERY penny of a pound spent with a local business will be ploughed back into improving your town or village. Almost EVERY penny of a pound spent at a supermarket will leave the area for good.

On our regular Business Times pages we regularly feature local businesses - with Chesterfield Champions getting a column EVERY week.

James Mitchinson, Editor of the Derbyshire Times said: “The idea of Shop Local is to encourage people to shop within their local community and give their local high street a boost by shopping close to home rather than going further afield.

“We are also encouraging businesses to use all aspects of our unrivalled reach – we’re so much more than just a newspaper, and we’re reaching more people than ever before – that can only be good for business.

“Both the newspaper and website have been redesigned, offering a fresh, quality platform for advertisers to promote their businesses and for people willing to spend locally to find what they want.

“If Chesterfield and Derbyshire thrive, DT thrives, too.

“The Summer of Love campaign is about harnessing the feel-good factor of summer, and giving the local economy a welcome turbo-boost into quarters three and four.”