Orders for Iveco’s New Daily light commercial vehicle have topped 11,000 since it was launched in September.
In addition to the critical acclaim it has received the New Daily has been awarded another sign of its global approval.
Iveco has been chosen by the European jury of Warner Bros as the company achieving Best Brand Association, asserting itself amongst other licensees at European level with the use of the Superman logo, the DC Comics superhero icon, in New Daily communications.
Iveco employs almost 25,000 people and runs 24 production units in 11 Countries in the world.
Besides Europe, the company operates in China, Russia, Australia and Latin America.