A group of Chesterfield teenagers have started a campaign to tackle what they call the ‘taboo’ issue public breast-feeding.
‘Breast Fed Up’ is an attempt to confront the ‘stigma’ attached to the practice by helping mums feel more comfortable feeding their babies in public.
The group responsible, all members of the town’s National Citizen Service (NCS) programme, want to get town businesses to put signs in their windows to let mums know they are “breast-feeding friendly”.
Deynah Jones, 16, of Cavendish Road, Bolsover, said: “We feel this is important as nationally, many mothers have been asked to ‘cover up’ whilst breast-feeding in high end businesses - this is totally illegal.
“We also feel that breasts have been sexualised in such a way that their first and most natural use is degraded and frowned upon through no fault of our own.
“Breastfeeding is a natural act and women shouldn’t feel uncomfortable or frightened when feeding their baby.”
The campaign is being run by a group of 15 young people from Chesterfield, all aged 15 and 16, through the governments National Citizen Service scheme (NCS).
NCS is a four week programme aimed for young people to expand on their leadership skills, make new friendships, and make a difference in their community.
Deynah continued: “We know this is going to be a hard task to complete, however to change people attitudes, we plan on educating people, through our information packs, social media and schools, teaching people that breastfeeding is not illegal or wrong, and that women aren’t doing it for attention, they are simply doing it to feed their baby.”
The campaign has already received more than 700 Facebook likes, had recognition from companies such as Tesco and Waitrose and distributed stickers to over 80 establishments in Chesterfield, such as Costa Coffee.
More information about the campaign can be found at their Facebook page or by following @breastfedup on Twitter.